I just came across this article, “A-B Dips a Toe into Soju with Ku“. I read that headline on my Slashfood RSS feed and thought, Alton is doing something on Soju?! Could this guy be any cooler? Well, after reading the article it turns out A-B is Anheuser Busch, and not our friend, Alton Brown. Oh well. Come on! It was a logical assumption! Food. Alton Brown… They just go together.

Anyway, A-B is going to be distributing a brand of soju called, “Ku”. For the non-initiated, soju is a wonderfully evil drink. The article refers to it as a lower octane vodka, which I can agree with. The danger is it goes down just as easily as vodka. That is, as long as you are drinking some decent soju. Not that unholy $0.50/bottle crap at the corner store across from my old house in Taegu. I was young and broke — what was I supposed to do? Because of this, soju got a bit of a bad rap in my social circles.

In my later, more fiscally healthy years, however, soju has made a comeback. Recently I decided to initiate one of my buddies into the realm of soju. With that corner store crap, it truly was an initiation. The taste was more a kin to formaldehyde than an alcoholic drink. I chose Cham-I-Sul soju by Jinro. I’m told it’s called ‘Charm’. Anyway, let’s proceed before I totally butcher the korean language and further make myself look like the white guy that I am. This soju was nothing short of Damn Tasty!

So, I’ve rekindled my love of this Korean beverage, and just wanted to share with you folks the wonderful thing that soju is. Go get some Dok-Boki, and a bottle of soju and have a blast!